In addition to providing photography and videography services, Atona has also undertaken the conceptualization and production of various design materials such as books, corporate identities, exhibition booth designs, business cards design, greeting cards design, and event signage. By deeply understanding the client’s needs and brand culture, and engaging in iterative discussions to confirm the specifications of the design materials, we meticulously oversee every aspect of the production process to ensure that the final deliverables meet and even exceed the client’s expectations.
Atona has successfully organized the ATCC National Business Case Competition for twenty consecutive years. Through this event, we have established connections with hundreds of well-known companies and invited over a hundred multinational or local renowned brands and startups to provide real-life business cases. The competition has attracted participation from over 140 colleges and universities nationwide, with more than 30,000 students registering to compete. The students are encouraged to propose innovative solutions to the challenges presented by partnered companies.
In response to the digital era, the financial industry is embracing the FinTech trend and expanding the development and application of digital finance. Many companies have opened relevant job positions to attract IT professionals with technical backgrounds. Cathay Holdings also has a high demand for information technology talents. For two consecutive years, Cathay Holdings has entrusted Atona to design and execute a recruitment program targeting specific target groups. The campaign involves strategic promotion, meticulous social media marketing strategies, and video advertising to attract a large number of IT talents to submit their resumes. The qualified applicants are then selected for interviews.
“Color, Way of Love” Project, organized by Nippon Paint China. and participated by DuPont China and other corporations, has reached its 10th year, bringing vibrant colors to over 322 Hope Elementary Schools and benefiting more than 90,000 children in mountainous areas. As a partner, MyStory is responsible for the complete video production process, capturing footage across various locations in China.
MyStory was commissioned by Jota Food to produce a series of brand image videos. Our team made multiple visits to Jota’s renowned tourist attractions in Hualien County, such as the Amis Millet Cultural Museum, Chihsing Tan Katsuo Museum, Amis Wax Apple Image Museum, and Playful Sweet Potato Farm. In the end, we created a cohesive narrative with four interconnected short films, portraying Jota’s corporate history, business philosophy, food production process, unique features, and commitment to food safety and quality. Additionally, we skillfully captured the breathtaking natural landscapes and cultural scenery through aerial shots and various shots, angles.
Transportation infrastructure serves as the lifeline of Taiwan’s economy and daily life, symbolizing the starting point of the country’s modernization. As we celebrate the centennial of the Republic of China, the MyStory team has spent a year documenting the selfless dedication of 15 transportation professionals in Taiwan. Through their remarkable stories, we aim not only to showcase the development of Taiwan’s transportation infrastructure but also to let the world witness the pure and optimistic spirit of the Taiwanese people.
Every year, in order to seize the opportunities during graduation season, companies across the board take advantage of the first quarter to hold campus recruitment events, actively seeking out talented young individuals who are about to graduate. This early recruitment allows companies to secure new talents and inject fresh perspectives and ideas into their organizations.
The BAND app emphasizes being “designed for groups,” making group communication efficient and seamless, simplifying the organization of large-scale activities such as club preparations, study groups, and themed gatherings. BAND has previously invited four companies, including Dale Carnegie Training, Nan Shan Life Insurance, Carrefour, and Let’s Eat Risotto Specialists, to integrate BAND as a new communication and management platform within their organizations. In collaboration with the MyStory team, interviews and video recordings were conducted to capture the usage scenarios and testimonials of the enterprise owners, further promoting BAND’s reputation in Taiwan and increasing the app’s download count.
The winners of the first National Cultural Heritage Preservation Awards: The Restoration Project of the Old Tainan Meteorological Observatory (Preservation and Maintenance Award), The Restoration Project of the National Tainan First Senior High School Red House and Hall (formerly Tainan Prefecture Second Senior High School and Lecture Hall) (Preservation and Maintenance Award), Founder Tsai Chi-Jui and Chairman Tsai Chi-Chien of the Pou Chen Group (Preservation Contribution Award), Ms. Chen Guo-Ci (Preservation Contribution Award), and Professor Hong Wen-Hsiung (Special Award from the Committee). MyStory was honored to produce a video documenting these projects. Throughout the two-month filming process, our team traveled across different regions, capturing the historical, cultural, and social significance of these buildings through unique perspectives and compelling imagery. The camera lens led us to experience the strength and beauty of the architecture itself. With the insightful commentary from experts and the intertwining of documentary footage showcasing the restoration process, viewers are able to appreciate the arduous journey undertaken by the workers to restore the buildings to their original glory, overcoming numerous challenges along the way.
In 2018, Google launched the “Intelligent Taiwan” project, which is the largest and most extensive external project developed by Google Taiwan. The goal of this project is to assist Taiwanese businesses in transformation and enhance their international competitiveness, positioning Taiwan as a strategic hub for artificial intelligence and gradually realizing the “AI-First” vision.